复苏
FÙSŪ to recover (health, economic)
A story of recovery.
A journey from darkness into light.
The story of finding peace and solitude amongst the chaos of life. Fusu became a foundation for hope, balance, confidence, pride.
A reminder of the future which always seems so much brighter than the past.
“At its simplest, it’s the absolute comfort of the product, a feeling of warmth and safety - like a hug. But more so, it's the confidence that comes from wearing something that reflects my personality and my deepest thoughts, so I feel completely myself. Because that’s what Fusu is about – feeling totally at ease, allowing you to just be yourself.”
Hugo Caminow, Founder and designer